Under Armour Shoes Spec Ad (Shot & Edited)

The approach

Rather than a straightforward product shot, I wanted to see if I could create something with genuine commercial energy using almost nothing — no studio, no crew, no budget. I rigged the shoes from the ceiling at home using dental floss, invisible enough to disappear on camera, and shot them suspended against a mix of clean studio lighting and coloured gels to bring out the shoe's design details and texture. The whole concept, shoot, and edit was completed in a single weekend.

The result

A self-shot, self-edited commercial spot built entirely outside a studio setup